Discuss Internet as a tool to International marketing Essay

Discuss Internet as a tool to International marketing research(implications, advantages & disadvantages) - Essay Example   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Market   research   is   a   systematic,   objective   collection   and   analysis   of   data   about   a   particular   target   market,   competition,   and/or   environment.   This   type   of   research   must   always   have   some   form   of   data   collection,   whether   it   be   secondary   research   or   primary   research,   which   is   collected   direct   from   a   respondent.   There   are   two   types   of   research:   quantitative   and   qualitative.   Quantitative   research   involves   numbers.   An   example,   a   fast   food   chain   might   ask   customers   to   rate   the   service   as   excellent,   good,   poor   or   very   poor.   Qualitative   research   tries   to   understand   how   or   why   things   are   the   way   they    are.   The   research   involves   more   Ã‚  face-to-face   contact.   An   example,   a   research   might   ask   a   consumers   why   they   have   decided   to   buy   a   certain   type   of   soft   drink.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The   Internet   has   changed   how   marketing   research   has   changed   internationally.   Why,   percentage   wise,   half   the   homes   in   the   United   States   have   computers.   This   movement   came   about   for   four   reasons:   the   prices   of   personal   computers   are   decreasing,   current   home   connections,   slow,   but   are   now   becoming   more   rapid,   companies   are   spending   large   amounts   of   money   on   small   internet- only   computers,   and   the   introduction   of   web   television.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All   these   factors   have,   and   will   continue   to   increase   the   number   of   people   with   access   to   the   internet.   What   will   also   increase   is   the   potential   to   gather   information   from   consumers,   access   secondary   data   sources,   advertise   and   sell   products.   This   is  

Does The Media Influence The Way People Think?

Does The Media Influence The Way People Think? It is the responsibility of intellectuals to speak the truth and expose lies (Chomsky, 2008). In what way does information transmitted by the media influence the way people think? How we relate our values, attitude and beliefs about the world and others (Stuart, 2005). Fox News and the BBC are all well known examples of broadcast journalism (Hackett, 1999) and have been the focus of this research. The media plays a fundamental role in shaping societies opinions about significant issues (Asmal, 2008), the aftermath of 9/11 and 7/7 bombings medias impact still resonates throughout the world today, especially its impact on those who follow the Islamic faith. This paper highlights responses to media representations of Muslims and Islam in general. The main areas of interest for this piece of work will be the psychological explanations the current perceptions of Islam and its link to the media and whether factors such as religious background, gender and critical thinking skills have an ef fect on those for attitudes formed through the media. News Media Broadcasts Impact and Bias Broadcast journalism is a term that refers to news media in which information and current events are presented through electronic media, primarily through television news programs (disserbookblue). Media broadcasts such as these are responsible for the way news is gathered and transmitted, which is also relevant in political processes (Stuart, 2005).They tend to be a persuasive source of information, in the sense that it primarily has the potential to control to some extent the minds of the viewers, which in this case is the ultimate aim in exercise of power, usually indirect. Whilst the control of intentions, opinions, beliefs or knowledge acquired are that news can and ought to be a balanced objective reflection of social reality; the political attitudes of journalist or editorial decision makers are a major determinant of the news bias (Hackett, 1999). Chompsky,1987, felt that whilst it is the intended purpose to empower the public to voice their opinion and control the government this is not how it is always used. Instead he presumes that the American media industry consists of myth makes that shape and restrict information which move the public to apathy and detachment and as a consequence allow the elite to run the country as they please. Chomsky felt that values such as democracy and freedom must be mobilized to protect are but they are instead threatened by the unregulated control of those who own the media. (Journal of Ethnic and Migration Studies, 2009). Nevertheless media ownership is a very significant factor to keep in mind when considering media bias (Besley Prat 2004, Djankovet al. 2003). In the context of news, media bias is very well documented, a popular example that has been referred to very often is; American news broadcast channel Fox News. Findings from previous research such as . have found drastically different assertions from the war on terror and Islamic representation to recent political process in regard to Americas presidential campaign (Vigna and Kaplan, 2005). I challenge anybody to show me an example of bias in Fox News Channel.Rupert Murdoch (Salon, 3/1/01)The 24-hour Fox News channel is privately owned by Rupert Murdoch and was introduced in October 1996 to compete with CNN. By June 2000, 17.3 percent of the US population reported watching Fox News regularly (Scarborough Research data). Fox News coverage, however, is unique among the television media. Fox News is significantly to the right of all the other ma instream television networks (ABC, CBS, CNN, and NBC) (Groseclose and Milyo, 2005). However media bias generated by ownership can simply be explained through news consumption, which demands media to provide news caters to different audiences. (Mullainathan and Shleifer 2005, Gabszewicz, Laussel and Sonnac 2001). Empirical evidence to support this notion was adopted by a survey conducted by Pollingpoint based on 73,969 online interviews with U.S. adults aged 18 and older carried out from the 1st of October to the 21st of October 2004. These findings roughly describe the relationship between the viewers and news broadcasting channels, especially in relation to political identity (democrat or republican) and their valuations of TV networks. Nine in ten Republicans stated that FOX News offers the best news coverage among television networks, whereas Democrats seemed to have divided their loyalty among PBS and CNN with nearly 70 % naming one of the two as the best news source. The chart highlighted different preferences for different news, there clearly seems to be a dem and for certain news by different segments of consumers. Therefore media firms provide professed bias to cater to this demand (Mullainathan Shleifer, 2005). Media bias tends to emerge in the form of optimal slanting strategies of news providers because their target audience want certain (albeit different) degree and direction of slant. Thus, the extent of media bias is mainly the result of consumer heterogeneity (dissimilarity). This is intuitive. After all, if there is a need and demand for biased news, privately owned media will have an incentive to satisfy that need. Apart from Mullainathan Shleifer (2005), Gentzkow Shapriro (2004) also argue that media bias may emerge from competing media catering to biased viewers beliefs but in their paper the mechanism is slightly different: viewers consider the news that are consistent with their prior expectations of high quality (Xiang 2005).

An Occurrence at Owl Creek Bridge Essay -- essays research papers

It is true that in all great literature. Clues which later seem obvious are often undetected until the story’s plot is resolved. The reader is unaware of the foreshadowing until the plot comes together. Ambrose Bierces " An Occurrence at Owl Creek Bridge" and " A Horseman In The Sky" identify literary elements supporting this thought. In Ambrose Bierces " An Occurrence at Owl Creek Bridge" two private soldiers of the Federal army were appointed by a sergeant to lynch Peyton Farquhar from a elderly suspended bridge because of his attempt to aid the Confederate forces. He was to be executed for aiding the confederate forces. He knew his death was at his fingertips and couldn’t help ponder its arrival. He looks at the river below observing the depth of the river. Early on in the story Ambrose portrays Peyton, from his perspective, seeing a shallow river. The fact that the river is shallow and will defiantly kill Peyton distracts the reader from the truth behind the mans observation. Peytonseeing the river shallow is foreshadowing the actual depth of the river. In fact the river is so deep that when the rope snaps it seems he falls endlessly in the water. The reader is eagerly awaiting the soon death of Peyton, then suddenly surprised while the river cushions his fall. Several other soldiers were relentlessly targeting the man at ... An Occurrence at Owl Creek Bridge Essay -- essays research papers It is true that in all great literature. Clues which later seem obvious are often undetected until the story’s plot is resolved. The reader is unaware of the foreshadowing until the plot comes together. Ambrose Bierces " An Occurrence at Owl Creek Bridge" and " A Horseman In The Sky" identify literary elements supporting this thought. In Ambrose Bierces " An Occurrence at Owl Creek Bridge" two private soldiers of the Federal army were appointed by a sergeant to lynch Peyton Farquhar from a elderly suspended bridge because of his attempt to aid the Confederate forces. He was to be executed for aiding the confederate forces. He knew his death was at his fingertips and couldn’t help ponder its arrival. He looks at the river below observing the depth of the river. Early on in the story Ambrose portrays Peyton, from his perspective, seeing a shallow river. The fact that the river is shallow and will defiantly kill Peyton distracts the reader from the truth behind the mans observation. Peytonseeing the river shallow is foreshadowing the actual depth of the river. In fact the river is so deep that when the rope snaps it seems he falls endlessly in the water. The reader is eagerly awaiting the soon death of Peyton, then suddenly surprised while the river cushions his fall. Several other soldiers were relentlessly targeting the man at ...

Top 10 Characteristics of schools that are Multicultural

1. The school curriculum incorporates the contributions of many cultural groups and integrates multiple perspectives throughout it. 2. Teachers and administrators are able to deal with questions of race, inter- group relations, and controversial realities on an objective, frank, and professional basis. 3. Differences in academic achievement levels disappear between males and females, dominant and oppressed group members, and upper-middle-class and low-income students. 4. Instructional materials are free of biases, omissions, and stereotypes. 5. The teachers and administrators show respect for the students' first languages and dialects 6. Cultural differences are treated as differences, rather than as deficiencies that must be addressed in compensatory programs. 7. Students are able to use their own cultural resources and voices to develop new skills and to critically explore subject matter. 8. Students learn to recognize and confront inequities in school and society. 9. The composition of the faculty, administration, and other staff accurately reflects the pluralistic composition of the United States. 10. The faculty, administrators, and other staff see themselves as learners enhanced and changed by understanding, affirming, and reflecting cultural diversity. I feel that theses top ten characteristics are list in the correct order from most important to least important. Even though I do not feel there should be something that is not as important when it comes to this subject. I think that each of all ten is just as important. My first important is the school making sure that they incorporate different kinds of cultural groups into their class room this makes it so that all the student know what their cultural believes are they are all included in the class. I also feel it is important that teachers are able to deal with questions and have an understanding of how to answer the question about the different cultural. Gollnick, D. , & Chinn, P. (2006). Multicultural education in a pluralistic society. Upper Saddle River, NJ: Pearson Merrill Prentice Hall

Education and Method Essay

Submitted By Wamia Akhtar (111011142) Fowzia Morshed (102011133) Rubia Khatun Rubi (113011002) Zannatul Ferdous Bristy (103011202) Nusrat Jahan Jebin (103011156) Research subject: Teaching Method Concept: Learning Process Constructs: * Traditional Classroom teaching * Active Learning Methods * Teaching with Instruments * Teaching Through Tour * Teaching By Creating Pressure Questions: * Traditional Classroom Teaching 1. What system has been followed for traditional teaching? 2. What elements are used in this teaching method? 3. How the traditional teaching has been given? 4. Is it a time sufficient method 5. Can students maintain direct interaction with teacher? 6. Can it make good bonding among the students? 7. How it can be a motivated method for students? 8. Can it create general competitive nature in students? 9. Do you think it pressurize the students to do hard work? 10. Do you think it bring good results for students? 11. Is it interesting or not? 12. Do you think resuming text books are enough? 13. Is it a memorizing based method? 14. Do you find this helpful? 15. Do you feel it is an old system of teaching? 16. Can you relate teaching concepts with real facts? 17. Do you find it challenging? 18. Is it a lengthy process? 19. What kind of preparation you need to take for assuming this method? 20. Do you feel active with this process? * Active Learning Method 1. Do you find group working helpful? 2. Is it a more practical based process of teaching? 3. Can students be involved physically in this process? 4. Is it easy to learn in this way? 5. Are students getting dependent on the course teacher? 6. Do you find this method interesting? 7. Is it an internationally recognized system? 8. Is it helpful for enriching conceptual thoughts? 9. Do you think it creates a distance between you and the books? 10. Is it a stressful method? 11. Do you find it more helpful for making good results? 12. Is it a modern process? 13. Is it saves your time? 14. Can you enjoying the learning through this method? 15. Do you find it easy? 16. Can you reach personally to all technical tools? 17. Do you feel necessity of practicing at home? 18. How you handle this technique of teaching? 19. Is it important for students to be presented all time? 20. Do you find it as short cut? * Teaching With Instruments 1. Are all materials easily findable? 2. Are the materials easy to use for all? 3. How much helpful is the method? 4. Is it a time saving process? 5. Is it a practical based method? 6. Is it a time saving process? 7. In this method of teaching how many times you need to come to the classroom? 8. What kind of role a teacher plays in this method? 9. How often you need to use your text books? 10. Are students enjoying lerning like this? * Learning Under Pressure 1. Do you find teaching with forceful tendency is good? 2. Is it makes you do better result? 3. What kind of difficulties usually you faces? 4. Is it an old form of teaching? 5. How many students can make better result in this method? 6. Do you think teachers work more harder than a student in this method? 7. How much pressure you can handle at a time? 8. Hwo much pressure of study you feel at home? * Learning Through Tour 1. How learning through tour has been worked? 2. How students are participating here? 3. What is the teacher’s role here? 4. Do you find any practical experience by this? 5. Because it is not a classroom based method, how you manage to study by touring? 6. Do you appreciate this system? 7. How students manage their time for this? 8. Is it an internationally recognized system? 9. How many tours you have to join? 10. Is it helpful for making better result?